trademark law operates under a use-it-or-lose-it rule). Then, imagine my further surprise, in researching the history of the Standard Oil Company, to see the same Standard/Chevron gas station signage depicted on Wikipedia, shown below. The photo below appears to have been taken on October 4, 2009, and although the price of gas hasn’t doubled since then, you’ll note the sizable increase over the last two and a half years.Īccording to the Wikipedia posting, “ Chevron Corporation operates several gas stations under the trademark ‘Standard’ in order to retain control over its former trademark (as U.S. So, imagine my surprise on our recent family trip to Las Vegas, when I snapped the photo above from the In-N-Out Burger parking lot: Standard brand positioned above the Chevron logo?
![adhesive ne seven font glyphs adhesive ne seven font glyphs](http://www.identifont.com/samples2/phospho/AdhesiveNrSeven.gif)
One gas station brand I thought was long dead, at least until last week: Standard - I specifically recall Standard gas stations being converted to Amoco stations in the Midwest, and then Amoco stations were later converted to BP. While pumping gas in those days, I vividly remember long gas lines and the price of gasoline doubling between 19. I recall pumping gas in Iowa back in the late seventies - at a Phillips 66 gas station (recall that a couple of years ago Phillips merged with Conoco). The petroleum industry is a good example. Like many industries, there has been much brand consolidation.